7 PROS AND CONS OF HIRING A DIGITAL MARKETING AGENCY VS. FREELANCERS [INFOGRAPHIC]
All successful businesses with an active online presence have one thing in common: a strong digital marketing approach. Developing your brand is a long-term initiative that requires the right strategy, bankable experience, and ample resources. That’s why choosing the right people to handle your digital marketing efforts is crucial. But what exactly are your options?
At the startup stage, it makes sense to do it yourself to save on costs and ensure that your brand voice comes across the way you want it. But as your business grows, you would certainly need help from a freelance marketer or a digital marketing agency. Digital marketing is complex and time-consuming, which is why most business owners outsource this process.
To help you decide whether to hire a freelancer or a digital marketing agency, or continue taking the DIY route, we’ve prepared a concise and comprehensive guide below. Our infographic will help you weigh the pros and cons of each based on (1) Quality, (2) Structure, (3) Assurance, (4) Results, (5) Workload, (6) Flexibility, and (7) Cost.